City Branding for Pontevedra

Final Degree Project in which I developed the brand of the city of Pontevedra. It differs from a tourist brand in that, in addition to attracting tourists, it tries to attract students, businesses, families, etc., to the city. It is based on two premises, the letter "P" of Pontevedra and the number 3, which identifies the parts that make up the city. Thus the logo is a P formed with triangles. The parts of Pontevedra are its Heritage, represented in orange and that is identified with the monumental part; Paradise, corresponding to its sea and mountains and represented with the teal color; and People, pink, which corresponds to the highest value of this city. Along with this, different illustrations and events associated to strengthen the memory of the brand are created.